Why separate health metrics suck

Context-free data. Context-free results

Your cholesterol is "normal", but normal for who? A 25-year-old athlete or a 55-year-old with a family history? Generic lab ranges ignore your baseline. Result? Cookie-cutter advice that misses what you actually need.

"Normal" today. Crisis tomorrow

Without your personal baseline, subtle red flags can masquerade as 'normal variations'. Meanwhile £50 fixes become £5,000 emergencies.

No feedback. No progress

Change the diet, add supplements, sleep more… but what actually worked? Disconnected data can't link actions to outcomes, so you repeat what fails and abandon what helps.

How we make your health data
work together

Unified context. One timeline, one plan

We connect your baseline (goals, background) with lab biomarkers, and behaviour data (sleep, exercise, nutrition) on a single timeline. So you aim at optimal targets relevant to you - not population 'normal'.

Detect early. Act early

No single metric carries the truth. Combined signals reveal small shifts sooner and filter false alarms, so you can course-correct before issues become hard (and expensive) to fix.

Close the loop. Get your beta

Baseline • Execute • Track • Adjust • Set your baseline, make a targeted change, track key metrics, then adjust with evidence. Weekly digests combined and adaptive coaching help you keep what works, drop what doesn't, and stack improvements over time.

What data we integrate

Data Integration Diagram

*Grayed out data inputs are coming soon

What you get

Micro-example #1

Risk of overreaching

What We Found:

Your inflammation markers (CRP and CK) are elevated, while sleep has dropped to 6.2hrs during heavy training

Why This Matters:

Injury risk jumps significantly when recovery can't keep up with training stress

Do This:

Add 1 rest day + aim for 8+ hours sleep this week

Micro-example #2

Protein and late dinner drag

What We Found:

You're eating 85g protein daily, while your target should be closer to 120g. Majority of dinners are late and close to your bedtime + late dinners past 9pm

Why This Matters:

Muscles can't repair properly, while late eating cuts sleep quality

Do This:

Hit 120g protein daily + finish eating 3 hrs before bed

Micro-example #3

Quiet cholesterol alert

What We Found:

Cholesterol is high despite your regular exercise routine (likely due to genetic factors)

Why This Matters:

Exercise alone won't overcome your genetic predisposition to elevated LDL. Other lifestyle interventions are needed

Do This:

Add 10-15g of soluble fibre (see examples); keep your current training

How it works

1

Book your blood test

Choose a nearby partner pharmacy to collect your blood. We run a longevity-focused panel to set your baseline

No fiddly finger-prick kits - a proper venous draw for accurate results

2

Build your health profile

Complete the lifestyle questionnaire (goals, meds, habits) and sync your wearable data

Context turns 'normal' lab ranges into insights tailored to YOU

3

Get your integrated report

One clear report combining your background, lifestyle, labs, and wearable data - personal insights, key patterns, and evidence-tagged next actions

Not more cookie-cutter advice

4

Follow your beta

Weekly digests show what's changing and your next best move. Retest in 6 months to confirm progress

Keep what works, drop what doesn't, compound improvements